Public Affairs Experts strengthens its position in strategic markets in order to contribute to the post-COVID-19 economic recovery

  • Marc Puig, Paul Thompson and Javier Albarracín are the new directors at the global department, with an extensive career in the European Union, the United Kingdom and the Middle East & North Africa, respectively.
  • Understanding the economic environment, political risk and public opinion is essential for those firms who want to successfully overcome the challenges of the economic crisis

Public Affairs Experts expands its operations through the incorporation of three new region directors to its teamMarc Puig will be the new economic analysis directorJavier Albarracín will manage the strategy in the MENA region (Middle East & North Africa) and Paul Thompson will lead the UK market.

These highly strategic markets will complement the areas in which the consultancy is already offering its services - in Spain, the whole European Union and Latin America -, where the stimulation of the private sector will be crucial for the economic recovery after the global-scale shock caused by COVID-19.

“We are aware that many firms and organizations need support in order to adapt to huge uncertainty. Our proposal is to contribute to the acceleration of their economic recovery by making the most of the existing opportunities on a global scale, which will inevitably lead to benefits for organisations and decision makers, as well society as a whole” points out Joan Roselló, Managing Partner of Public Affairs Experts.

In line with this proposal, Public Affairs Experts has decided with confidence to strengthen its structure by meeting this challenge, widening the range of services offered already to its clients through a team of highly-skilled professionals in political and economic analysis, strategic communication, institutional relations and interest representation.

“We are delighted to welcome professionals with such extensive careers and a very clear view of how to improve the relationship between the public and private sector, in order to navigate and find a way forward through this unprecedented crisis”, commented Mr. Roselló.

Making the most of the existing opportunities, right now

The pandemic has produced an unprecedented shock on a global scale, while creating a highly complex context: unlike the previous financial crisis, from which some economies have not fully recovered yet, we are now facing the suspension of not only the economic activity, but also political and social uncertainty.

In such a scenario, governments and firms face a turning point that will determine their future. Both of them ought to evolve and adapt to the new environment, understanding the needs of each other: governments should know what the needs of the private sector are when designing policies and investment plans, while firms need to reinvent themselves and create new opportunities from changes in the economy, taking into account the priorities and investment plans of governments, and the European Recovery Plan as well.

It is indeed in this scope of activity where public affairs become relevant. In the post-COVID-19 era there are two ways of acting for every economic, business or professional stakeholders: either to focus strategically to preserve their legitimate corporate interests, or to wait until decisions are taken by third parties and how these will affect its activities.

Understanding of new markets, the economic environment, the dynamics of public opinion and its influence, and the strategic interaction with the political, regulatory and governmental spheres, are part of the Public Affairs discipline that every strategically-thinking firm or organization should include in its activity.

Deeply experienced professionals joining the team

Marc Puig holds a double degree in Economics and Business Administration and Management. He has solid experience in European matters, having developed his pro- fessional career in Brussels at the European Commission and other international organi- sations. Mr. Puig has developed his economic expertise through training in economics and European Studies at several European universities and at the International Monetary Fund (IMF).

Paul Thompson has over 20 years of experience executing political strategy and tactics across the energy, automotive, creative industries and local government sectors. He has worked in-house for a FTSE25 UK corporate, public sector agencies, a major trade association, think tanks and in the UK Parliament.

Javier Albarracín is a graduate in Political and Administration Sciences and master in International Relations. He has been working in the markets of MENA region for more than 20 years, as the region director at the Catalan Agency for the Internationalization and Competitiveness of Business (ACCIÓ), as the director at the European Institute of the Mediterranean (IEMed) and as a member of the Economic and Commercial Office of the Spanish Embassy in Istanbul (Turkey).


Public Affairs Experts - November 18th, 2020

Public Affairs Experts

Oficina principal: Rambla de Catalunya, 60, Ático 1, 08007 Barcelona
(+34) 93 639 90 94